SS13 Trend report: Neons!

Neons, Fluorescents & Vibrant Colours

I couldn’t be more excited when I see this year’s SS collections trend is a color explosion with 1980s/1990s inspired neons and fluorescents. Going from Salvatore Ferragamo, Gucci & E Tautz to Topman, the use of vivid colors are such eye candies that brightens this year’s fashion style.


While one may think that neons and vivid colors are tricky to carry for an office look. The Vogue magazine suggested that ‘the vibrant colours and bright neons tended to be paired with neutrals to achieve a harmonious look with a high level of wearability.’



Our Zume seasonal collection proudly re-introduce our neon colors men’s classical fit style:


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